A pitch campaign for Star Alliance, with the brand idea: 'Someone Up There, Really Loves You'. The print, digital and print collaterals aimed to capture the love and enjoyment of travel, the many possibilities that the traveller's mindset can open up and the love that the brand brings to your voyage. In the course of writing this very enjoyable campaign aimed at the business leisure traveller, I created a series of love letters to cities in the City Diary films for social media. From writing these lyrical love letters, to finding video that captured what I felt about this city, to adding music that punctuated the lines perfectly, I loved making these films.